At one point former Zimbabwe international, Bruce Grobbelaar, was pictured next to his Datsun Pulsar. The Pulsar was even inscripted Bruce Grobbelaar loves Nyore Nyore. That iconic picture is now rated as one of the most famous Datsun Pulsars on Pinterest (see below).
But this week Grobbelaar was nowhere to be seen as Datsun unveiled a Datsun GO, Go Plus and GO Panel Van.
A week after announcing in South Africa that the brand had passed the milestone of 300 000 cars sold globally since the first Datsun car of the 21st century – the Datsun GO – was sold in India.
“Datsun is celebrating a new milestone – 300,000 customers have chosen Datsun cars since the return of the brand in March 2014. It’s a short period in the history of any car brand, but we have laid a solid foundation for our future growth,” said Jose Roman, corporate vice president and global head of Datsun.
In South Africa – since October 2014 – Datsun has sold 18 915 vehicles and are looking to add additional product to the range later this year. Datsun is also expanding its footprint on the African continent as it expands to Zimbabwe.
The brand this week announced that it was expanding its footprint on the African continent with the launch of the Datsun range in Zimbabwe.
Datsun will introduce in Zimbabwe the Datsun GO, GO+ as well as the Datsun GO+ PV (panel van), which is designed to exceed aspirations of a new generation of customers, including first-time new car buyers, ambitious successful people turning their desires into reality.
Moreover, the Datsun GO+ PV provides an attractively priced offer for small to medium sized business owners to sustainably grow their business, without breaking the bank to purchase a vehicle to run their business.
Des Fenner, General Manager for Datsun South Africa, said: “These are exciting times for Datsun and we are very proud and privileged to expand the brand beyond our South African borders. Datsun has always been committed to providing cars that are reliable and attractively priced and we are pleased to be able to provide this offering to consumers in Zimbabwe.”
A key strategic component of Datsun re-establishing itself with a strong independent brand identity is the expansion on the economically fast-growing continent of Africa.
Datsun’s ambition is to bring the dream of car ownership within reach of Zimbabwean consumers.
“We are hopeful that Zimbabwe will become a key market for our vehicles on the continent. At the core our goal is to deliver new and exciting products that meet local customer needs,” says Fenner.
The prices for the various models at launch are:
- DatsunGO | $ 14 400
- DatsunGO+ | $15 700
- DatsunGO+ PV | $16 786
Sales & Services will be initially established through a network of five Datsun dealerships namely: Croco Motors and Clover Leaf in the city of Harare, Clover Leaf in Bulawayo as well as AMTEC and AMC.
The Pulsar was even inscripted Bruce Grobbelaar loves Nyore Nyore. That iconic picture is now rated as one of the most famous Datsun Pulsars on Pinterest.
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