Botho University goes big with branding, marketing and advertising in Nigeria

At the core of Botho University are pillars of excellence, leadership, and innovation, that anchor a center of higher education dedicated to churning out sought-after graduates in the work space as well those able to start own business ventures.

 

Staff Reporter

 

Botho University is currently ramping up its awareness on Distance Learning Programmes in the West African region, with a comprehensive marketing campaign that kicked off in Nigeria in the first quarter of this year.

With the campaign, Botho University aims to increase its online presence in a new territory it considers its biggest to date on the continent by market size and potential.

“BU’s multi-faceted campaign should further assist the University to build a strong brand which is already gaining recognition in Nigeria, as well as increasing enrollment figures from a wide target audience in the country,” said Golekanye Setume, Deputy Pro Vice Chancellor – Communications.

The campaign consists of a number of components, namely, Social Media and Blog Exposure, PR, Print Advertising, and Radio Commercials and Outdoor Advertising, as well as a Press Conference to be held at a scheduled date in Nigeria.

The first PR generation and Print Advertising placement began in April, 2019 and these strategies resulted in a cross sectional growth of the target market.

Airing of Radio commercials began the first week of July 2019, run by selected stations in Lagos, Abuja, Port Harcourt and Enugu, where the human traffic is very high. The Outdoor Advertising phase will be targeted in the next phase.

“Since Botho University unveiled its Nigerian marketing campaign early in April, it’s encouraging to see how the distance learning brand is gradually carving a name for itself throughout the country. We are quite confident that our various messages will be heard to persuade those seeking world class education to enroll with us,” Setume said.

Botho University is also consolidating its distance learning brand in Namibia, Lesotho and Eswatini, where it already has campuses.

Botho University programme offerings complement international quality distance learning experiences with programmes distinguished by input from corresponding industries, ensuring graduates are well equipped – with the proven know-how in readiness for job placements and entrepreneurship.

To date the university’s range of qualifications begin at certificate up to master’s degree levels. There are plans to introduce doctoral qualifications in immediate future.

At the core of Botho University are pillars of excellence, leadership, and innovation, that anchor a center of higher education dedicated to churning out sought-after graduates in the work space as well those able to start own business ventures.

Botho University offers in excess of 200 short-term professional development programmes that can be customised to meet the client’s requirements.

While the university’s vibrant and diverse student component come from southern African countries such as South Africa, Namibia, Zimbabwe, Zambia, Democratic Republic of Congo, the brand’s recognition by others beyond this region, in further countries like Ethiopia, Kenya and Tanzania, have been notable.

In this vein Nigeria is expected to strongly make its presence felt owing to its massive promise.

Botho University continues to rise as a reputable distance learning game changer in the market, where its alumni are leading the way in performance and transformation of economies across Africa.

 

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